Leadway, among Nigeria's leading non-bank financial service and wellness companies, is preparing to host its inaugural Leadway Lifestyle Fair, an offline event aimed at offering young Nigerian small and medium enterprises a stronger stage to present their brands, interact with potential customers, and achieve greater exposure essential for business growth.
A declaration stated that the two-day gathering set for Saturday and Sunday will include product displays, business booths, small and medium enterprise features, collaborative initiatives, live performances, programs aimed at young people, and a special area designed for children as part of family-friendly events. This offers an energetic and interactive atmosphere for everyone present.
The gathering falls under Leadway's Media Dash 3.0, an important initiative from Leadway aimed at promoting emerging Nigerian business owners by offering their top advertising resources and media opportunities free of charge to assist companies in increasing visibility and growth.
Previous versions have supported businesses owned by young people by showcasing their brands throughout the country via online and physical platforms without charge, assisting founders in increasing their visibility and interaction with various groups of people.
Expanding further, Media Dash 3.0 moves past mere exposure and advertising placements to offer a deep-rooted lifestyle and community-driven brand engagement. This version launches the Leadway Lifestyle Fair, aimed at enhancing influence and reinforcing the brand's role as a supportive ally for small and medium enterprises.
Representing the Leadway Group, Olusakin Labeodan, CEO of Leadway Pensure PFA, discussed the objective of the program.
He stated, "The Media Dash project corresponds with our carefully planned assistance for Nigerian SMEs. The recently launched Lifestyle Fair gives small enterprises an expanded opportunity to meet potential clients face-to-face and increase their exposure without charge. Our whole business environment is designed to offer help and encouragement to companies and people alike, which demonstrates this dedication."
At the Lifestyle Expo, attending small and medium enterprises receive complimentary display areas to present and sell their goods to a broader, interested crowd.
The Leadway Group operates within sectors such as insurance, pension services, asset administration, trust management, and financial investments.
Supplied by SyndiGate Media Inc. ( Syndigate.info ).
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